Get on the waitlist
CURRENTLY SOLD OUT! Re-opening
February 2025.
MY (Three-TIMES SOLD OUT) SIGNATURE SIX-FIGURE COACHING PROGRAM FOR PHOTOGRAPHERS.
The Business Blueprint
for Wedding & PORTRAIT Photographers, and Creatives.
The coaching program built as a clear, proven path to your six-figure+ photography business.
And I almost believed that narrative.
But let me tell you a different one.
“You’re going to burn out. All photographers do.”
"THERE ARE TOO MANY PHOTOGRAPHERS. THE INDUSTRY IS OVERSATURATED."
"YOU CAN'T CHARGE PREMIUM PRICES IN THIS ECONOMY."
I’ve heard all the "can't do it" phrases...
...there IS
another
way.
You're booking out, but wish you could raise your prices and work less.
You have crickets in your inbox, or significantly less than you'd like, and it's really getting old.
You're surviving, but your business is NOT growing and some days it even feels like it's dying.
When someone inquires, it excites you at first, then stresses you out because you know they're just going to ghost again.
You're booking out, but wish you could raise your prices and work less.
You're just looking at everyone else's prices, and throwing your own somewhere in the middle.
Even if...
The immersive, ongoing coaching program to rocket launch your photography business towards six figures and beyond.
the Business Blueprint
INTRODUCING
JOIN WAITLIST
per month
$1650
2 payments of
JOIN WAITLIST
$3200
one-time payment
Guest expert live workshops each month with select industry experts and/or expert BB members.
Monthly Live Guest Workshops
Live group calls with the BB Crew where you can chat directly with Nathan.
year-round LIVE coaching calls
10+ total hrs of video/on-screen trainings. Full year of access.
Weekly Video Trainings
What's Included?
Access to Nathan's private Instagram business coaching account.
Private Instagram Account
Supplement Tools including "The Sales Script", "The Pricing Calculator", and more.
13+ Supplement TOOLs
to fast-track your growth
A live community to connect, ask questions, share wins, and more.
Exclusive Facebook group
Plus...
...and of course we’re going to send you your very own “Big Business Energy” hoodie.
join the waitlist
For the first 2-3 months, you will have video trainings to consume where you learn TESTED and PROVEN business principles, strategies, and tactics on topics like branding, pricing, sales, marketing, and more. On average, it’s about 60-90 minutes of training/week for the first 2-3 months, similar to a college course. (You don’t HAVE to start the program on a certain date, but it is highly recommended you dive into the program early, so you can see results!)
+ Community & ongoing support
+ coaching calls with nathan
+ assignments & Tools
- video trainings
+ Community & ongoing support
+ coaching calls with nathan
- assignments & Tools
Alongside the video trainings, you will have weekly “assignments” to complete, which apply the knowledge you learned from the video trainings. This ensures you not only learn a lot, but see RESULTS from taking the action! As you take action, you use the tested/proven Supplement Tools to fast-track those results.
+ video trainings
+ Community & ongoing support
- coaching calls with nathan
You will likely need some personalized help, question answering, and inspiration as you learn & grow. That’s where group coaching calls come in! Starting when you join the program, on the 1st and 3rd weeks of the month (year-round) you will have live group coaching calls with Nathan to get that added support & help in real-time.
+ weekly assignments
+ video trainings
This community is living, breathing, and ACTIVE. Students in the BB Crew rave about the Facebook Group where you can ask Qs, share wins, & get ideas. Nate's private IG coaching account is overflowing with in-the-moment tips, advice, and his latest recs. Plus, the monthly live group expert workshops are always teaching you brand new material.
- community & Ongoing support
+ coaching calls with nathan
+ weekly assignments
+ video trainings
The Business Blueprint, is a year-long program including 3-months worth of Weekly Video Trainings, Assignments, Coaching, and a year’s access to the Video Trainings & Community. Here’s how everything works together to get you results…
How does it work?
You should be.
You need a proven framework.
Yes—proven. See the results...
Sick of the guess-work?
"In the two months of 2024, I've already hit my [total] income from 2023, which is MIND BLOWING."
Real-life Students from the program
"We had five months this year hit between $10.6k-$18.4k and now in July we just hit over $34k."
@hintonstudios
"If you were to tell me last year that I was hitting these numbers [$100k] I wouldn't believe you."
@tarynruizphotography
@k.nicole.photography
"I'm currently making more than what I made at my previous [6-figure] job, & my quality of life has skyrocketed."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
"For the first time, I hit $100k in sales from wedding photography alone, and the year isn't even over yet."
@tawneebreephoto
@lindenwilsonn
@brattphotoandfilm
next episode
Jeff and Taylor wondered if they could ever raise their prices in Utah. Now they are booking over $200k/yr.
From crickets in their inbox and struggling to make ends meet, to consistent 5 figure booking months...
@quintonandmaghon
Taylor went from quitting his job as a school teacher, to making $40k+ in the first month of going full-time.
@tpi_photography
more episodes
@pattybettsphoto
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Taylor went from quitting his job as a school teacher, to making $40k+ in the first month of going full-time.
@tpi_photography
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
Previous episodes
next episode
@pattybettsphoto
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Jeff and Taylor wondered if they could ever raise their prices in Utah. Now they are booking over $200k/yr.
@brattphotoandfilm
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
more episodes
next episode
@pattybettsphoto
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
She found her confidence, and went from booking ~$3k weddings, to a new MINIMUM of $6k.
@bymichaelabeach
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
more episodes
next episode
@pattybettsphoto
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
From being in her first year full time to finding out she's a new mom (!) she still hit over $100k in yearly revenue.
@jayceequinnphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
more episodes
next episode
@pattybettsphoto
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Listen to the complete shock that Simon & Faith Loftus experience as they TRIPLE their pricing.
@loftusphotofilm
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@pattybettsphoto
more episodes
next episode
@loftusphotofilm
next episode
Listen to the complete shock that Simon & Faith Loftus experience as they TRIPLE their pricing.
From being in her first year full time to finding out she's a new mom (!) she still hit over $100k in yearly revenue.
@jayceequinnphoto
She found her confidence, and went from booking ~$3k weddings, to a new MINIMUM of $6k.
@bymichaelabeach
Previous
Even more on the podcast
@loftusphotofilm
next episode
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@jayceequinnphoto
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
@bymichaelabeach
Even more on the podcast
Listen to student success story podcast episodes...
More student wins
This is not for those looking for a course on creativity, artistry, how to shoot, and how to edit. This is not a bunch of tips and tricks that just “help a little bit.”
This is an intentional, immersive, year-round program designed for photographers & videographers, to transform your business, top to bottom.
Who it’s not for
Who it’s for
No, really. Some of you could be charging double and triple what you are currently charging. You could be making more money and serving your clients far better. Get ready for the Product & Pricing week where we restructure your offer & prices, and watch clients say “Sounds great!” to numbers that will make you blush.
Some of you are leaving money on the table:
You think, “My work just must not be good enough. That’s why I’m not getting booked.” But the fact is, for many of you—your work is incredible. It’s just that no one KNOWS your work is incredible, because not enough people have even seen it! You need much stronger marketing. I can show you how. My Multi-Channel Marketing Framework builds you a bulletproof system for creating visibility and DEMAND for your work, giving you back the power in your business over things like pricing and only saying yes to clients you’re stoked about.
Some of you simply just don’t have enough inquiries:
You worked so hard to reel that dream client in, but when you get to the inquiry emails and consult call… GHOSTED. “We went with another photographer.” “We’ll let you know” (and then ghosted…) Enter some mind-blowing sales psychology training, mindset shifts, and a student favorite: The Sales Script for client calls. This is how we make the client’s “YES” easy & irresistible.
Some of you are losing bookings at the very last step:
It’s time to show up in your business, for your dreams, for your God-given callings. Who cares what Joe or Jane Shmo think of you. Raise eyebrows. Be cringe. GET CRAZY. It’s the ones who are crazy enough to take action on their dreams who actually see them come true.
Some of you are letting “what people think” steal your dreams:
My Story
Who is nathan?
Keep reading...
I started a photography “business” because I loved photography, knew how to take photos and edit them, and loved it.
But after about 2 years into pursuing a photography business, I was still only booking $2k-$3k per wedding, and getting crickets in my inbox during the worldwide pandemic of 2020.
I started considering if I needed to change my career because I had just gotten married and needed to provide for my family.
I realized my massive problem: I didn’t know business. I didn’t know how to make money.
I had thought I just needed to be the best photographer, with the best client experience to succeed as a photographer.
Unfortunately, I was wrong, and I came to know it quickly and painstakingly.
I spent the next year putting all my energy into learning business. I read the books. I took the courses. I hired the coaches. I devoured the podcasts. I tested. Hustled. Repeat, repeat, repeat. Got crazy. Swan dove outside my comfort zone.
I transformed my offer and pricing. Overhauled my sales process. Flipped my marketing upside down.
I was the definition of the starving artist…
read from beginning
are you ready?
I realized: “It can really happen… I can pursue my passion, and it can actually provide the life I dreamed of for me and my family.”
That’s the power of business.
If you can learn how to make abundant money on the thing that you love, the full dream becomes a reality.
That’s what I love teaching. I love helping people with the very things that I struggled with.
I will always love the art of photography, the shooting, the editing, etc… and I even have a course on editing and a preset pack because I had to learn those things the hard way as well!
But business is what I love teaching most. And it’s what you’ll find me lighting up about the most in this space.
I want you to see the transformation I saw in my business… and more.
at a six-figure year in photography bookings for the first time.
And all praise to God, the following year I was looking back
Because I want to see that reality come to life for YOU.
That’s why I built this program.
"What will I learn in the video trainings?"
- set your tangible goals & expectations,
- start to heal your self-image and money mindset,
- optimize your website, social media, & inquiry process,
- implement new inquiry emails templates,
- introduce you to the Sales Script for consult calls,
- and clean up your productivity
I want to get you results as quick as possible, so in these first two weeks, we
14-Day Business Bootcamp
Week 1 & 2
- Audit and reimagine your packages for greatest impact,
- Heal your mindset around money,
- Dive into pricing psychology,
- Learn the 3 things that determine pricing every time,
- Re-design and re-price your offers so they are irresistible,
- Build a luxury Pricing Guide,
- Start presenting your new offers and pricing to inquiring clients.
- Test and tweak your new pricing in the market until it is perfect.
Before we move on to anything else, you need a product and price you believe in. So we
Transforming Your Offer & Prices
Week 3
- Heal your mindset around selling,
- Learn the brain-science of why a buyer says “YES”,
- Fix key mistakes you are making with inquiries,
- Learn how to overcome client objections and hesitations,
- Start implementing pre-booking Zoom and phone calls,
- Start getting booked using The Sales Script.
Now we need to ensure that every ideal client inquiry gets BOOKED with ease. So we
Mastering The Art of Sales
Week 4
- Setting up a CRM
- Business Systems & Workflows
- Training on Outsourcing
- Accounting Interview with Nathan’s Accountant, Licenced C.P.A. Mike Finch
- Introduction to Bookkeeping with LoriAnn Kuntz of Profit Priority
- Getting Business Insurance
This week is a catch-up week to make sure you don’t fall behind. It’s optional to take this week to tackle the Business Organization module (which is not attached to a certain week). This includes:
Catch-Up Week & Business Organization & Back End
Week 5
- Leverage your inner superpower: Personal Branding,
- Uncover your personality, character, and visual traits/strengths,
- Establish and understand yourself as the expert,
- Learn the power of storytelling,
- Audit your brand consistency,
- Specify and target your ideal client.
You need a powerhouse brand that attracts your ideal clients over and over. So in this week we:
Establishing Your Branding
Week 6
- Dive into the mindset of marketing,
- Analyze the strategy of marketing,
- Learn the Multi-Channel Marketing Framework,
- Create plans for long-term sustainability and growth,
- Mastering marketing funnels and client journeys,
- Build your Multi-Channel Marketing Plan.
Now you’re ready to take everything you’ve created, and get it out there. It’s time to build your marketing machine. This week we:
The Multi-Channel Marketing Framework
Week 7
- “The Irresistible Social Media Giveaway”
- Creating a high-impact Styled Shoot
- The Social Media Marketing Workshop (8-Part Series)
- SEO & Blogging with SEO Specialist, Joseph Behan
- The Power of Website Landing Pages
- How to Leverage Vendor Networking for Bookings
Let’s get to work! It’s all about implementation and consistency now. In these weeks, you will focus on executing step-by-step on the Multi Channel Marketing Plan you created. This section includes specialized trainings on:
Implementing the Multi-Channel Marketing Framework
Week 8-13
- The Student Workbook
- The Wedding & Session Pricing Guide Templates
- The Complete Wedding Guide Templates
- The Session Guide Template
- Bookings to income Calculator
- Inquiry-to-Booking Email Templates
- The Sales Script
- New Pricing Worksheet
- Multi-Channel Marketing Plan Worksheet
- Social Media Content Creation Template
- Time Blocking Planner
- Vendor Networking Email Templates
- Website Essentials Checklist
While you are following the Blueprint build your brand, you will need TOOLS! That’s where these come in. These supplemental resources are workbooks, worksheets, templates, and scripts that fast-track your growth. Including:
Bonus Resources
You can start the program the day you join,
or you can wait until your schedule clears, and go at your own pace!
Total value:
$61,000
your price:
$3,200
Private Ig coaching account
$1000 Value
Year-round group coaching calls
$36,000 Value
Monthly guest expert workshops
$6000 Value
13+ bonus resources
〜$2000 Value
10+ hours of video training
$15,000 Value
Coaching with Nathan valued at $1500/hour
TOTAL VALUE
JOIN WAITLIST
per month
$1650
2 payments of
JOIN WAITLIST
$3200
one-time payment
Can I be honest with you? I could answer this by giving a value breakdown of how much you’re getting in this course and why it’s all worth WAY over the price I’m asking, and I will do that below.
But as your friend, here’s the truth you need to hear: you can’t afford to NOT be a part of this. If what you’ve been doing has not been reaching your goals, every day you continue on that journey is costing you.
But hey… just for fun, let’s also look at the value you’re getting:
“I’m just not sure I can afford this right now, Nathan.”
Exclusive fb community
$1000 Value
I want you to be completely satisfied with your purchase, so anytime during the 30 days after you purchase, if you can prove that you did all the work and yet you still don’t see any serious impact in your business, email me directly, and I will give you a full refund. That’s how confident I am in this program and how incredible it will work for you.
MONEY BACK GUARANTEE
Buy with complete confidence.
If you don’t put in the work, it won’t work. And as your coach, I can’t make you put in the work. That’s the part that’s up to you.
If you’re not up for the challenge, I don’t want you to take this program.
This program is for those who are ready to go all-in on their dreams, put in the work and dedication to make it happen, and won’t let anything stand in the way. Is that you?
This program
might not be right for you.
the reality is...
Scroll More Wins
Here are just "a few” more student case studies and testimonials.
These are from photography business owners who stayed dedicated, consistent, they did the work, and they stepped outside of their comfort zone to make their dream a reality—and it happened.
Taylor Isselhard joined the Business Blueprint in November of 2023, and has crushed his goals ever since. He’s been able to make his sales process bulletproof, raise his prices AND book them, and has seen multiple five figure months since he joined.
Meet Taylor
STUDENT CASE STUDY
Claire Carter joined the Business Blueprint in November of 2023, and since then she’s been able to raise her prices, keep those prices without losing business, earn multiple high-earning booking months at $15k+, re-brand her website, which has all given her the confidence to quit her job and pursue her dream of photographer full-time.
Meet Claire
STUDENT CASE STUDY
Kristen Costlow joined the Business Blueprint in November of 2023, when she had NO inquiries coming in at all. She was able to raise her demand, increase her inquiries, transform her sales process, and smash her monthly goals to hit six-figures per year.
Meet Kristen
STUDENT CASE STUDY
Marcus Hanenburg joined the Business Blueprint in November of 2023, has been able to transform his sales, target his ideal niche client “Cowboy Weddings”, gain tons of exposure from new audiences through Instagram marketing, and on top of all of that — he has the numbers to show for it.
Meet Marcus
STUDENT CASE STUDY
Devyn B has been a part of the Business Blueprint since she joined inNovember of 2023, and with the help of Nathan’s program & direction was able to target her dream Italy destination wedding at a whopping five-figure price point that she had never reached before!
Meet Devyn
STUDENT CASE STUDY
Andrew Alexander has been a part of the Business Blueprint since November of 2023, has been able to increase his inquiry rate and demand for his work, and book his top-booked month yet in January of 2023!
Meet Andrew
STUDENT CASE STUDY
Cindi Sager has been a part of the Business Blueprint since November of 2023, and has been able to increase her prices to rates that she’s never booked before, even on her first inquiry that came her way after she raised her prices.
Meet Cindi
STUDENT CASE STUDY
Jaycee Quinn has been a part of the Business Blueprint since Spring/Summer of 2023, and has been able to increase her prices, transform her sales, raise her demand, and was able to close off 2023 with her first 6 figures in bookings and yearly revenue.
Meet Jaycee
STUDENT CASE STUDY
Kayla Bock joined the Business Blueprint in November 2023, and came from a place where she felt like she was hitting a slow season in her bookings. She was able to raise her prices, increased her own demand, and start booking dream weddings at a brand new raised price point.
Meet Kayla
STUDENT CASE STUDY
Abby Lynn Herron joined the Business Blueprint in November 2023, after just going full time in her photography business very recently before then . She was able to raise her prices using the Pricing trainings and Pricing Calculator in the BB program, and promptly started booking at those new prices, even up to an all-time high rate for herself!
Meet Abby
STUDENT CASE STUDY
Tonya Phelps joined the Business Blueprint in November 2023, and despite some personal life circumstances that gave her a bit of a hurdle to overcome, she was able to completely shift that setback and turn it into her win. She’s built a bulletproof sales-call rate for herself, and started hitting five figures in bookings/month.
Meet Tonya
STUDENT CASE STUDY
Alayna Joy Clawson joined the Business Blueprint in November 2023 with some massive goals, and since being a key part of the community and applying herself actively to the program, she has been able to completely re-brand her business to raise her value, and has been able to book higher packages than she ever had before.
Meet Alayna
STUDENT CASE STUDY
Tayler Metzler joined the Business Blueprint in November 2023, and even though she worked a job on the side, she was able to take everything she learned in the BB, leverage it to pursue her dream of owning her own photography studio, and now she says she’s at a place in her photography business where she feels she no longer will be needing her part time job anymore!
Meet Tayler
STUDENT CASE STUDY
Lexi Wilson joined the Business Blueprint in November 2023, and worked her way through the program relentlessly, even when it wasn’t easy. She was able to shift her mindset from scarcity and worry to abundance and positivity, and has been able to completely transform her booking rate and sales process.
Meet Lexi
STUDENT CASE STUDY
Yes! These business principles are applicable even if you are not in the USA. The past students in the program are not all from the USA.
Does this work for photographers in other countries outside of the USA?
FAQ
I will be capping this enrollment at a certain number to ensure intimacy and intention within the group so that when you join, you feel like you have a seat & voice at the table. That said, community and learning-from-others is a key part of this program!
How many students will be in this program at a time? How will I be prioritized?
The pr