Get on the waitlist
CURRENTLY SOLD OUT! Re-opening
February 2025.
“You’re going to burn out. All photographers do.”
"THERE ARE TOO MANY PHOTOGRAPHERS. THE INDUSTRY IS OVERSATURATED."
"YOU CAN'T CHARGE PREMIUM PRICES IN THIS ECONOMY."
You have crickets in your inbox, or significantly less than you'd like, and it's really getting old.
You're surviving, but your business is NOT growing and some days it even feels like it's dying.
When someone inquires, it excites you at first, then stresses you out because you know they're just going to ghost again.
You're booking out, but wish you could raise your prices and work less.
You're just looking at everyone else's prices, and throwing your own somewhere in the middle.
INTRODUCING
JOIN WAITLIST
per month
$1650
2 payments of
JOIN WAITLIST
$3200
one-time payment
Guest expert live workshops each month with select industry experts and/or expert BB members.
Live group calls with the BB Crew where you can chat directly with Nathan.
10+ total hrs of video/on-screen trainings. Full year of access.
Access to Nathan's private Instagram business coaching account.
Supplement Tools including "The Sales Script", "The Pricing Calculator", and more.
A live community to connect, ask questions, share wins, and more.
join the waitlist
For the first 2-3 months, you will have video trainings to consume where you learn TESTED and PROVEN business principles, strategies, and tactics on topics like branding, pricing, sales, marketing, and more. On average, it’s about 60-90 minutes of training/week for the first 2-3 months, similar to a college course. (You don’t HAVE to start the program on a certain date, but it is highly recommended you dive into the program early, so you can see results!)
- video trainings
Alongside the video trainings, you will have weekly “assignments” to complete, which apply the knowledge you learned from the video trainings. This ensures you not only learn a lot, but see RESULTS from taking the action! As you take action, you use the tested/proven Supplement Tools to fast-track those results.
+ video trainings
You will likely need some personalized help, question answering, and inspiration as you learn & grow. That’s where group coaching calls come in! Starting when you join the program, on the 1st and 3rd weeks of the month (year-round) you will have live group coaching calls with Nathan to get that added support & help in real-time.
+ weekly assignments
+ video trainings
This community is living, breathing, and ACTIVE. Students in the BB Crew rave about the Facebook Group where you can ask Qs, share wins, & get ideas. Nate's private IG coaching account is overflowing with in-the-moment tips, advice, and his latest recs. Plus, the monthly live group expert workshops are always teaching you brand new material.
- community & Ongoing support
+ coaching calls with nathan
+ weekly assignments
+ video trainings
The Business Blueprint, is a year-long program including 3-months worth of Weekly Video Trainings, Assignments, Coaching, and a year’s access to the Video Trainings & Community. Here’s how everything works together to get you results…
"In the two months of 2024, I've already hit my [total] income from 2023, which is MIND BLOWING."
"We had five months this year hit between $10.6k-$18.4k and now in July we just hit over $34k."
"If you were to tell me last year that I was hitting these numbers [$100k] I wouldn't believe you."
"I'm currently making more than what I made at my previous [6-figure] job, & my quality of life has skyrocketed."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"For the first time, I hit $100k in sales from wedding photography alone, and the year isn't even over yet."
next episode
Jeff and Taylor wondered if they could ever raise their prices in Utah. Now they are booking over $200k/yr.
From crickets in their inbox and struggling to make ends meet, to consistent 5 figure booking months...
Taylor went from quitting his job as a school teacher, to making $40k+ in the first month of going full-time.
more episodes
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Taylor went from quitting his job as a school teacher, to making $40k+ in the first month of going full-time.
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Previous episodes
next episode
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Jeff and Taylor wondered if they could ever raise their prices in Utah. Now they are booking over $200k/yr.
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
more episodes
next episode
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
She found her confidence, and went from booking ~$3k weddings, to a new MINIMUM of $6k.
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
more episodes
next episode
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
From being in her first year full time to finding out she's a new mom (!) she still hit over $100k in yearly revenue.
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
more episodes
next episode
Previous
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Listen to the complete shock that Simon & Faith Loftus experience as they TRIPLE their pricing.
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
more episodes
next episode
next episode
Listen to the complete shock that Simon & Faith Loftus experience as they TRIPLE their pricing.
From being in her first year full time to finding out she's a new mom (!) she still hit over $100k in yearly revenue.
She found her confidence, and went from booking ~$3k weddings, to a new MINIMUM of $6k.
Previous
Even more on the podcast
next episode
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
"I was able to hit multiple five-figure months, even up to $40k in one month of bookings."
Even more on the podcast
This is not for those looking for a course on creativity, artistry, how to shoot, and how to edit. This is not a bunch of tips and tricks that just “help a little bit.”
This is an intentional, immersive, year-round program designed for photographers & videographers, to transform your business, top to bottom.
No, really. Some of you could be charging double and triple what you are currently charging. You could be making more money and serving your clients far better. Get ready for the Product & Pricing week where we restructure your offer & prices, and watch clients say “Sounds great!” to numbers that will make you blush.
You think, “My work just must not be good enough. That’s why I’m not getting booked.” But the fact is, for many of you—your work is incredible. It’s just that no one KNOWS your work is incredible, because not enough people have even seen it! You need much stronger marketing. I can show you how. My Multi-Channel Marketing Framework builds you a bulletproof system for creating visibility and DEMAND for your work, giving you back the power in your business over things like pricing and only saying yes to clients you’re stoked about.
You worked so hard to reel that dream client in, but when you get to the inquiry emails and consult call… GHOSTED. “We went with another photographer.” “We’ll let you know” (and then ghosted…) Enter some mind-blowing sales psychology training, mindset shifts, and a student favorite: The Sales Script for client calls. This is how we make the client’s “YES” easy & irresistible.
It’s time to show up in your business, for your dreams, for your God-given callings. Who cares what Joe or Jane Shmo think of you. Raise eyebrows. Be cringe. GET CRAZY. It’s the ones who are crazy enough to take action on their dreams who actually see them come true.
Who is nathan?
Keep reading...
I started a photography “business” because I loved photography, knew how to take photos and edit them, and loved it.
But after about 2 years into pursuing a photography business, I was still only booking $2k-$3k per wedding, and getting crickets in my inbox during the worldwide pandemic of 2020.
I started considering if I needed to change my career because I had just gotten married and needed to provide for my family.
I realized my massive problem: I didn’t know business. I didn’t know how to make money.
I had thought I just needed to be the best photographer, with the best client experience to succeed as a photographer.
Unfortunately, I was wrong, and I came to know it quickly and painstakingly.
I spent the next year putting all my energy into learning business. I read the books. I took the courses. I hired the coaches. I devoured the podcasts. I tested. Hustled. Repeat, repeat, repeat. Got crazy. Swan dove outside my comfort zone.
I transformed my offer and pricing. Overhauled my sales process. Flipped my marketing upside down.
I was the definition of the starving artist…
read from beginning
are you ready?
I realized: “It can really happen… I can pursue my passion, and it can actually provide the life I dreamed of for me and my family.”
That’s the power of business.
If you can learn how to make abundant money on the thing that you love, the full dream becomes a reality.
That’s what I love teaching. I love helping people with the very things that I struggled with.
I will always love the art of photography, the shooting, the editing, etc… and I even have a course on editing and a preset pack because I had to learn those things the hard way as well!
But business is what I love teaching most. And it’s what you’ll find me lighting up about the most in this space.
I want you to see the transformation I saw in my business… and more.
at a six-figure year in photography bookings for the first time.
And all praise to God, the following year I was looking back
I want to get you results as quick as possible, so in these first two weeks, we
Week 1 & 2
Before we move on to anything else, you need a product and price you believe in. So we
Week 3
Now we need to ensure that every ideal client inquiry gets BOOKED with ease. So we
Week 4
This week is a catch-up week to make sure you don’t fall behind. It’s optional to take this week to tackle the Business Organization module (which is not attached to a certain week). This includes:
Week 5
You need a powerhouse brand that attracts your ideal clients over and over. So in this week we:
Week 6
Now you’re ready to take everything you’ve created, and get it out there. It’s time to build your marketing machine. This week we:
Week 7
Let’s get to work! It’s all about implementation and consistency now. In these weeks, you will focus on executing step-by-step on the Multi Channel Marketing Plan you created. This section includes specialized trainings on:
Week 8-13
While you are following the Blueprint build your brand, you will need TOOLS! That’s where these come in. These supplemental resources are workbooks, worksheets, templates, and scripts that fast-track your growth. Including:
Total value:
$61,000
your price:
$3,200
Private Ig coaching account
$1000 Value
Year-round group coaching calls
$36,000 Value
Monthly guest expert workshops
$6000 Value
13+ bonus resources
〜$2000 Value
10+ hours of video training
$15,000 Value
Coaching with Nathan valued at $1500/hour
JOIN WAITLIST
per month
$1650
2 payments of
JOIN WAITLIST
$3200
one-time payment
Can I be honest with you? I could answer this by giving a value breakdown of how much you’re getting in this course and why it’s all worth WAY over the price I’m asking, and I will do that below.
But as your friend, here’s the truth you need to hear: you can’t afford to NOT be a part of this. If what you’ve been doing has not been reaching your goals, every day you continue on that journey is costing you.
But hey… just for fun, let’s also look at the value you’re getting:
Exclusive fb community
$1000 Value
I want you to be completely satisfied with your purchase, so anytime during the 30 days after you purchase, if you can prove that you did all the work and yet you still don’t see any serious impact in your business, email me directly, and I will give you a full refund. That’s how confident I am in this program and how incredible it will work for you.
If you don’t put in the work, it won’t work. And as your coach, I can’t make you put in the work. That’s the part that’s up to you.
If you’re not up for the challenge, I don’t want you to take this program.
This program is for those who are ready to go all-in on their dreams, put in the work and dedication to make it happen, and won’t let anything stand in the way. Is that you?
the reality is...
Scroll More Wins
These are from photography business owners who stayed dedicated, consistent, they did the work, and they stepped outside of their comfort zone to make their dream a reality—and it happened.
Taylor Isselhard joined the Business Blueprint in November of 2023, and has crushed his goals ever since. He’s been able to make his sales process bulletproof, raise his prices AND book them, and has seen multiple five figure months since he joined.
Claire Carter joined the Business Blueprint in November of 2023, and since then she’s been able to raise her prices, keep those prices without losing business, earn multiple high-earning booking months at $15k+, re-brand her website, which has all given her the confidence to quit her job and pursue her dream of photographer full-time.
Kristen Costlow joined the Business Blueprint in November of 2023, when she had NO inquiries coming in at all. She was able to raise her demand, increase her inquiries, transform her sales process, and smash her monthly goals to hit six-figures per year.
Marcus Hanenburg joined the Business Blueprint in November of 2023, has been able to transform his sales, target his ideal niche client “Cowboy Weddings”, gain tons of exposure from new audiences through Instagram marketing, and on top of all of that — he has the numbers to show for it.
Devyn B has been a part of the Business Blueprint since she joined inNovember of 2023, and with the help of Nathan’s program & direction was able to target her dream Italy destination wedding at a whopping five-figure price point that she had never reached before!
Andrew Alexander has been a part of the Business Blueprint since November of 2023, has been able to increase his inquiry rate and demand for his work, and book his top-booked month yet in January of 2023!
Cindi Sager has been a part of the Business Blueprint since November of 2023, and has been able to increase her prices to rates that she’s never booked before, even on her first inquiry that came her way after she raised her prices.
Jaycee Quinn has been a part of the Business Blueprint since Spring/Summer of 2023, and has been able to increase her prices, transform her sales, raise her demand, and was able to close off 2023 with her first 6 figures in bookings and yearly revenue.
Kayla Bock joined the Business Blueprint in November 2023, and came from a place where she felt like she was hitting a slow season in her bookings. She was able to raise her prices, increased her own demand, and start booking dream weddings at a brand new raised price point.
Abby Lynn Herron joined the Business Blueprint in November 2023, after just going full time in her photography business very recently before then . She was able to raise her prices using the Pricing trainings and Pricing Calculator in the BB program, and promptly started booking at those new prices, even up to an all-time high rate for herself!
Tonya Phelps joined the Business Blueprint in November 2023, and despite some personal life circumstances that gave her a bit of a hurdle to overcome, she was able to completely shift that setback and turn it into her win. She’s built a bulletproof sales-call rate for herself, and started hitting five figures in bookings/month.
Alayna Joy Clawson joined the Business Blueprint in November 2023 with some massive goals, and since being a key part of the community and applying herself actively to the program, she has been able to completely re-brand her business to raise her value, and has been able to book higher packages than she ever had before.
Tayler Metzler joined the Business Blueprint in November 2023, and even though she worked a job on the side, she was able to take everything she learned in the BB, leverage it to pursue her dream of owning her own photography studio, and now she says she’s at a place in her photography business where she feels she no longer will be needing her part time job anymore!
Lexi Wilson joined the Business Blueprint in November 2023, and worked her way through the program relentlessly, even when it wasn’t easy. She was able to shift her mindset from scarcity and worry to abundance and positivity, and has been able to completely transform her booking rate and sales process.
Yes! These business principles are applicable even if you are not in the USA. The past students in the program are not all from the USA.
I will be capping this enrollment at a certain number to ensure intimacy and intention within the group so that when you join, you feel like you have a seat & voice at the table. That said, community and learning-from-others is a key part of this program!
The program itself is a 3-month process including video lessons, weekly assignments, and group coaching calls (twice per month). You CAN take it at your own pace, but it is recommended to take it during the months that your have your live coaching calls. On top of that, you will have access to all the training content for a full year (this ensures accountability to actually implement the program within that time!).
This Blueprint shows you how to build the foundation for your business, like the foundation of a house. You are likely to see results as early as the first few weeks, all the way up to years into running your business and beyond! That said, I cannot legally promise results. Doing the work and staying consistent is up to YOU!
That is ok, but transparently, it’s not ideal to start this program if you are in that spot. You should be ready to create those very soon after joining if you want to see results! We will be heavily going through website and social media profile must-haves, because those are primary platforms for attracting and capturing client inquiries!
It may! This program uses language specific to wedding and elopement photographers, and I have also had some videographers in the program as well who have seen great success with it. That said, it teaches tried-and-true business principles. If you transfer knowledge well, this program may be just as effective for portrait-only photographers.
That’s what the group coaching calls are for! You will have access to join 6 group coaching calls for the 3 months that you go through the program, where you can ask Nathan anything you are struggling with. Questions can be submitted beforehand to ensure they get answered. You will be added to an exclusive Facebook community within the program where questions can be asked to the group! Nathan will do his best to respond to many questions as well in that group.
The weekly video training will be (average) 1.5 hours per week. You will also have action-taking weekly assignments. Very similar to a typical college course time commitment. ADDITIONAL NOTE: a full-time amount of weekly hours is highly recommended to build a six-figure photography business. If you want to build something great, get ready to dedicate yourself to it!
All the video lessons, program syllabus, weekly assignments, bonus resources, and discount codes are all included in your Kajabi online course home and can be accessed, and consumed anytime for up to 1 year from the time of your purchase. This Kajabi home can be accessed on a desktop browser or the mobile Kajabi app.
The group coaching calls will likely include about 20-30 people at a given time (students will be placed into smaller segments) and Nathan will cover any and all questions from students who are able to make it to the call, and those that were not able to make it and submitted questions beforehand. All group calls will be available for replay in your Kajabi home.
Most likely, yes - it will re-open sometime! But is it ever the perfect season to go all-in? Jump in before you feel fully ready. You’ll learn as you go. That said - if you fundamentally do not have time to dedicate to this program right now, it’s best that you do not join at this time.
The answer is a big fat YES. Many students in the program hit numbers like $20k-45k per month going through this program implementing the pricing and sales techniques. Some of you making $100k could be making a LOT more with a couple key changes to your pricing model and sales process. It’s most likely a perfect next step for you.
It doesn’t matter what year you are in, AT ALL. :) Some students in their first year of photography are the ones that get the biggest results. Most photographers I’ve had in this program so far are in their first or second year.
What if I’m only in my first year as a photographer? Is it for me?
Is this for me if I’m already making $100k/year?
What if this isn’t the right season for me. Will this ever re-open?
What are the Group Coaching Calls like?
How do I access/consume everything in the program?
How much time will I have to dedicate to the program?
What if I have questions as I go through the program?
I’m not a wedding or elopement photographer yet – will this still apply to me?
I don’t even have a website or social media setup yet, is that ok?
How soon will I see results? Can you guarantee that my results are as good as the reviews?
How long is the program?/How long will I have access to the program?
How many students will be in this program at a time? How will I be prioritized?
Does this work for photographers in other countries outside of the USA?
Same old blueprint, same old results.
We think the old ways (that haven’t worked so far) will one day magically start working. But we both know that’s not true. That old, broken way you’ve been doing things is costing you every day, every dollar, and every ounce of energy you continue to spend on it.
Whatever blueprint you've been following hasn't built the business of your dreams yet, so
…for your passion, for your family, for your life.
Get on the waitlist
Enrollment for Business Blueprint starts on October 16, and it sells out every time. Secure your name below so you're first to have access!